TECHnalysis Research recently surveyed 1,000 U.S. consumers who both own a car and are planning to purchase a new one within the next two years. The results — as noted by Fast Company — show that half of the respondents would give at “least moderate” consideration to purchasing a car from a tech company.
In the case of Apple- and Google-branded cars, about one third would give serious consideration to a purchase, and just over 10% said they would definitely purchase a car from one of those companies. Fifty-nine percent said they were at least moderately interested in a Google car versus 52% for an Apple car, and 33% said they were at least seriously interested in a Google car versus 28% for an Apple car.
Of course, Apple has never confirmed such plans. But rumors and speculation about “Project Titan” continue.