Apple is the 'Best Global Brand' for the fourth consecutive year

Apple remains the world's most valuable brand this year, topping Interbrand's annual rankings of the Best Global Brands for the fourth consecutive year. Apple’s brand value grew by 5% to US$178 million.

Coming in second, Google’s brand value rose 11% to $133 million. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively. The world’s five Top Growing Brands include Facebook (48% growth), Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%).

Interbrand’s 17th annual report analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value. The ranking is based on three key components that contribute to a brand’s cumulative value:

  • The financial performance of the branded products and services
  • The role the brand plays in influencing customer choice
  • The strength the brand has to command a premium price or secure earnings for the company.