olloclip announces three new lens sets for the iPhone 7 and 7 Plus

olloclip has announced its newly designed mobile photography lens sets for the iPhone 7 and 7 Plus:  the Core, Active and Macro Pro lens sets. The updated designs feature new multi-element optics, the new Connect interchangeable lens system and an innovative hinged lens base keeping the lens flush with the camera for improved optical performance while allowing compatibility with most screen protectors.  

The new Connect interchangeable lens system maintains all the best features of its award-winning predecessor and is now equipped to quickly configure with other individual iPhone 7 Connect lenses, according to Patrick O'Neill, olloclip founder. 

The patent-pending Connect system attaches and aligns instantly to both the front and rear cameras of iPhone with no extra parts required. Similar to the precision fit of over-ear headphones, the hinged lens base of the Connect™ system swivels independently and is designed to be screen protector friendly (up to .5mm), adapting to keep the lens flush with the camera for improved optical performance.

The all-new Active Lens Set for the iPhone 7 and 7 Plus empowers your adventurous side with new multi-element Telephoto and Ultra-Wide lenses.   The complete system, loaded with a 2x optical zoom and "action camera" field of view, makes it easy to shoot farther and wider than ever before possible with your iPhone's native camera, according to O’Neill.

The Macro Pro Lens Set boasts three versatile lens options:  Macro 7x, Macro 14x and Macro 21x.  Six-element optics allow users to get extra close to capture macro shots. The InstaFocus hoods naturally collect and diffuse light and facilitate instant focusing.

The new lens systems include a wearable Pendant Stand that keeps the lenses readily accessible and opens to create a pocket-sized tripod. olloclip lenses work with all camera and social media apps and can be used for both photos and video, live broadcasting, time-lapse, panoramas and 360-degree VR.

Pricing for olloclip lens sets for iPhone 7 and 7 Plus – Core Lens Set: US$99.99, Active Lens Set: $119.99, Macro Pro Lens Set:  $79.99, Combo (Core Lens Set and ollo Case):  $119.99. The product is available for pre-order today at with a targeted release in early November at, Apple, Best Buy and other major retailers worldwide.