Google Eddystone is eating into Apple’s iBeacon share of the beacon market

Google is eating into Apple, and is soon set to surpass it as the main beacon standard, according to media platform Unacast, which a large network of beacon and proximity data. 

Launched only six months ago, the share of Google Eddystone supporters is growing at a rapid rate to 38% of all companies in its Proxbook service (a directory of proximity companies), up from 25% in the third quarter and 5% in the second quarter of 2015. Meanwhile, the support of Apple’s iBeacon has gone down from 96% to 93%.

iBeacon is a technology that extends Location Services in iOS. Your iOS device can alert apps when you approach or leave a location with an iBeacon. In addition to monitoring location, an app can estimate your proximity to an iBeacon (for example, a display or checkout counter in a retail store). Instead of using latitude and longitude to define the location, iBeacon uses a Bluetooth low energy signal, which iOS devices detect. 

Apple uses iBeacons at Apple Stores to alert users of the Apple Store app to what's going on, provide product reviews, and pick up online orders. iBeacons require that a user have Bluetooth enabled on his or her iPhone and be running apps that react to iBeacon transmissions.