Apple Watch sales are disappointing — unless they’re not

Because of Apple Watch's “weaker than expected” shipments, Apple recently reduced the device's shipment forecast for 2016 down further from its estimate in the fourth quarter of 2015, according to Digitimes. Or maybe not.

As noted by Market Realist, analyst Horace Dediu of Asymco projected Apple Watch shipments to reach 21 million units in the first 12 months, generating revenues of $8.4 billion. IDC (International Data Corporation) estimates Apple Watch shipments of 45 million units in 2019. And analyst Ben Bajarin of Creative Strategies said that Apple Watch will move more than 100 million units by 2017. 

Even Digitimes notes that, compared to other smartwatches, the Apple Watch still performed “rather strongly” and had an over 50% share in the smartwatch market at the end of 2015.