Spotify to offer iOS support for its new video content service

Spotify, beset known for its streaming music service, plans to introduce video content on its Android app starting this week, followed by the iOS app by the end of next week in the U.S., according to The Wall Street Journal.

Spotify has been gradually testing video on its apps over the past several months with less than 10% of its users in the four launch markets, said Shiva Rajaraman, Spotify’s vice president of product. The content mostly consists of short clips, though some companies, like Tastemade, are also developing original, music-themed series specifically for Spotify.