With UNAIDS data showing that mother-to-child transmission of HIV could be effectively ended as early as 2020, Apple, América Móvil, Bank of America, Belvedere, GAP, SAP, Starbucks and The Coca-Cola Company have renewed their partnerships with (RED) in support of reaching this goal, with NetJets, Salesforce and Tradeshift also announcing new partnerships with (RED) — the AIDS organization founded by Bono and Bobby Shriver — to fight AIDS.
This week marks 10 years since the 2006 inception of (RED) at the World Economic Forum in Davos, Switzerland. Founded to create a sustainable flow of private sector money for the Global Fund to Fight AIDS, Tuberculosis and Malaria, and heat around the AIDS issue, (RED)'s partners, special events and many extraordinary collaborators have generated $350 million for the AIDS fight since 2006. To mark the anniversary and doubling (RED)'s impact, The Bill & Melinda Gates Foundation announced that it will match every dollar generated by (RED) for the Global Fund in 2016, up to $50 million.
“We owe a debt of gratitude to all the companies, the creative collaborators and the activists who step-up to fight AIDS with (RED). From founding (RED) partners such as Apple, which has generated more than $110 million for the AIDS fight, to new partners including Salesforce and Tradeshift who are helping innovate the fight, they lead by example and show the world what is being achieved when the private and public sectors work in tandem to fight this preventable, treatable disease. With 15 million people now on ARVs – up from 700,000 in 2002 - the progress is tangible, but the fight is not over. Until the scourge of AIDS becomes history, (RED) will continue to keep the disease on the agenda and deliver the money needed to finish the fight," said Deborah Dugan, CEO, (RED).