Apple’s redesigned company store opened this past weekend in Cupertino, California. Among the changes — according to MacMagazine — the store will sell, for the first time, the iPhone, iPad, Macs, and Apple Watch along with a new collection of Apple-branded merchandise including clothing, mugs, and other collectibles.
These collectibles are available only at the One Infinite Loop location. But why?
Apple should make the clothing items, mugs, etc., available online. Lots of folks would certainly wish to own some of them without making a pilgrimage to Cupertino.
After two decades-plus of covering various trade shows (ah, the days of the Macworld Expo when Apple attended — you are missed) I have enough T-shirts to last me the rest of my life. But I'd certainly pick up a few new items branded by Apple itself.
T-shirts and golf shirts are naturals, but there are plenty of other Apple accessories that would be popular. Apple baseball caps. Apple keychains. Apple coffee cups. The list could go on and on.
Apple could simply add a Collectibles tab to its webpage to sell the goodies. It wouldn't bring in billions of dollars, but it would almost certainly be lucrative. Profits is profits, after all. Plus, Apple is getting folks to pay to give the company free advertising.