Best Buy selling a ton of Apple Watches, throws more support behind Apple

One of the places you can now buy an Apple Watch is at selected Best Buy stores. The retailer originally had plans to sell the Watch at only 300 locations before the 2015 holiday season, but Best Buy CEO Hubert Joly says that things are going so well that the company will now sell it at all 1,050 US retail locations by the end of September. That's contrary to many analyst reports that point to the Apple Watch selling slowly... although Apple doesn't release exact sales figures for the device.

The strong sales of the Apple Watch and Best Buy's accelerated support for the device are just part of what the retailer is doing for Apple. According to Joly,

We’ve also been working with Apple to update the 740 stores-within-a-store that were first implemented in 2007. The stores-within-a-store will have new Apple fixtures and are larger with more display tables for phones, computers, and tablets. We’ve already implemented approximately 350 of them, and expect to upgrade a total of approximately 520 by the holidays.

The additional display tables are great for the merchandising of Apple Watch, which went on sale at and in more than 100 of our stores in August. Now, because demand for Apple Watch has been so strong in these stores and online, we are excited to share that beginning September 4 we will be carrying Apple Watch in more than 900 of our big-box stores. Apple Watch will be available in all 1050 of our big-box stores and approximately 30 of our Best Buy Mobile stores by the end of September.

Best Buy started selling the Apple Watch in early August, with a few third-party charging docks and bands in tow. Now the company will also be selling AppleCare and AppleCare+ warranty plans for the Watch and other Apple products, including the new iPhones expected early in September.