"Amazing Apps"

Apple's third entry into ads tagged with the line "If it's not an iPhone, it's not an iPhone" has debuted on TV, and this one -- titled "Amazing Apps" -- demonstrates the power of the iOS app ecosystem. 

Highlighting some of the 1.5 million apps now available on the App Store, the 30-second spot uses the key colors of apps to create a rainbow-colored circle, then zooms into apps including Star Walk, Lara Croft: Relic Run, and one of my personal favorites, Monument Valley.