Video captures the excitement of Zhongjie Joy City Apple Store grand opening

China's latest Apple Store, the Zhongjie Joy City store, opened recently in Shenyang, China. A video of the event showcases the large crowd waiting for the store's official debut and captures the excitement when the doors are opened for the first time. As pointed out by ifoapplestore, the enthusiasm for Apple’s retail stores "transcends cultures and international boundaries."

Our take on the news: Apple manages to generate excitement for its retail efforts regardless of geographic location. Whether it is in China, Turkey, Brazil or the US, any Apple event attracts a throng of happy, smiling faces who enjoy the launch swag as much as browsing the store's shiny, new displays.