Apple kicks off "Shot on iPhone 6" campaign showcasing 77 photographers from around the world

Apple today launched a new advertising campaign, "Shot on iPhone 6," to promote the camera on the company's latest iPhone handsets (Via iMore). As part of this campaign, the company debuted the new "World Gallery" compilation, which showcases iPhone photographs taken by 77 amateur and professional photographers from 74 cities and 24 countries around the world.

Apple will advertise the photographs at transit stops, on billboards and at other public locations in major cities worldwide, including Sydney, Beijing and San Francisco. The goal is not to promote each artist, but to inspire the average user to grab their iPhone and produce stunning photographs.

Our take on the news:

I love how Apple ditches the traditional slick marketing campaigns and instead showcases how people are using Apple products. I am often left inspired and in awe of the creative ways people use the iPhone, iPad and Mac in real life.