Fourth gen Apple TV is a hit holiday gift

According to AppLovin data (derived from the company’s software development kit for tvOS), the Apple TV was a popular gift this Christmas, with usage growing 44 percent from Sunday Dec. 20, to Sunday Dec. 27. Between Dec. 24 and 26 alone, usage grew by 36 percent.

Reported usage is derived from the number of ad impressions over the period served from hundreds of apps which utilize the AppLovin software development kit. What’s more, JP Morgan predicts that Apple will ship 24 million 4th Generation Apple TV units in 2016.