IBM delivers its 100th MobileFirst for iOS app

IBM says it’s delivered more than 100 IBM MobileFirst for iOS apps, as part of its partnership with Apple, to transform work across 14 industries and 65 individual professions, from wealth advisors to flight attendants, first responders, nurses and retail buyers. 

Additionally, the companies are expanding the portfolio to new markets including consumer products, automotive, aging and chemicals and petroleum. Each app “combines IBM’s big data and analytics capabilities with Apple’s legendary consumer experience to help companies achieve new levels of efficiency, effectiveness and customer satisfaction,” says Fred Balboni, general manager Apple partnership, IBM.

Air Canada, AXA, Coca-Cola Amatil, Japan Post, Rimac and Vodafone Netherlands are among many companies worldwide selecting IBM MobileFirst for iOS apps designed for iPads and iPhones. Other clients selecting IBM MobileFirst for iOS apps include Abu Dhabi Islamic Bank, Borsch BSH, and SAS.

Balboni says IBM will integrate many future IBM MobileFirst for iOS apps with the cognitive capability of Watson, enabling the apps to continuously learn about the needs of employees and customers over time. IBM is also developing enterprise apps for iPad Pro that take advantage of the device’s expanded power, performance, larger screen size and iOS 9’s multitasking features, allowing professionals to work in two apps side-by-side at the same time, he adds. Apps with Apple Pencil support will provide added precision and functionality to tasks, including designing and laying out a room, logging transactions or annotating maintenance logs.

In July 2014 Apple and IBM announced an exclusive partnership designed to transform enterprise mobility through a new class of business apps — bringing IBM’s big data and analytics capabilities to the iPhone and iPad. IBM MobileFirst for iOS solutions will be built in an exclusive collaboration: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s consumer experience, hardware and software integration and developer platform.