Apple’s iCloud has most customer satisfaction, loyalty among small business cloud storage options

Nearly half of small businesses in the US have yet to adopt cloud storage, according to new data from Clutch, a source of business ratings and reviews. But among those that have, Apple’s iCloud has the highest Net Promoter Score (NPS), a standard measure of customer satisfaction and loyalty.

The majority of small businesses that do use cloud storage choose Dropbox, according to Clutch's survey of 438 small businesses nationwide. Fifty-three percent of respondents indicated that their firms use this service. Google Drive, iCloud, and Microsoft OneDrive followed Dropbox as the top four most popular cloud storage services. Dropbox, Google Drive, and Microsoft OneDrive followed 

The full survey included 744 full-time employees at firms with 11 to 1,000 employees. The survey was conducted in October. 

For the full study findings, including survey methodology and results, go here.