Report claims some publishers are unhappy with traffic, data from the iOS 9 Apple News app

Apple says its Apple News app for iOS 9 devices already has close to 40 million readers. However, some “publishing execs are unhappy about everything from the traffic they’re getting from the two-month-old news aggregation app to the user experience to the data Apple’s giving them,” according to a Digiday report.

The article claims that many publishers are disappointed with the traffic they’re seeing. They’re also allegedly unhappy with the data Apple is providing. 

Apple is providing weekly data reports including basics like the volume of page views and shares, but publishers want a dashboard that they can use to analyze data on demand, and more demographic data on users, says Digiday. To appeal to publishers, Apple was supposed to let them count the views toward their traffic and let publishers sell ads into the app. However, publishers told Digiday that Apple has been delayed in adding measurement firm comScore tags to the content.