Former Apple creative director joins Huawei to design consumer product user interface

Huawei — a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong — has hired Abigail Sarah Brody, former creative director at Apple, to lead a team responsible for user interface design of its consumer electronic products, reports Tencent Tech, the technology news section of Tencent, a major Chinese web portal.

Huawei is the largest telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012. The Chinese company has "a lot of room" to improve the user interface design on its smartphone products despite progress in hardware development, Yu Chengdong, CEO of Huawei Consumer Business Group, told Tencent Tech (as noted by, a global investment newswire). The company expects  Brody, who worked for Apple from 2001 to 2011, will bring user experience to a new level, the article said.

Brody started as chief UX designer and vice president at Huawei Devices and Consumer in September. Prior to the new job, she was the lead designer at Flux Factory and vice president of global design at Paypal after leaving Apple in 2011. At Apple she worked with the executive team to help launch iOS, the iPhone, iCloud and ProKit (Apple’s internal professional application design language).