iPhone 6s and 6s Plus set new Apple smartphone launch records

Apple sold 48 million iPhones in the fiscal 2015 fourth quarter that ended Sept. 26; that’s up 36 percent year-over-year. The company established a new launch record regarding sales of the iPhone 6s and 6s Plus.

Apple CEO Tim Cook said he expects strong growth of the iPhone in the first fiscal quarter of 2016. He’s optimistic about folks coming to the Apple platform from the Android platform, continued strong upgrade numbers, and the iPhone’s performance in emerging markets.

Apple Chief Financial Officer Luca Maestri said that, when it comes to the iPhone upgrade program, Apple will be reducing revenue at time of sale for cost associated with the program, and deferring some earnings for each iPhone sold.

The iPhone 6s/6s Plus’ operating system is also a hit. Cook said that iOS 9 is set to be downloaded by more users than any Apple operating system release ever. He added that 61% of eligible devices are already using it.

What’s more, the Apple App Store set new all-time quarterly records for total customers and overall revenue, Cook said. This helped fuel $5.1 billion in services revenue for Apple (which is also an all-time record).

As for other iOS related technologies, Maestri says that there are 50-plus brands working on HomeKit products and over 50 working on CarPlay solutions, as well as 1,600 (and growing) HealthKit solutions.