Most digital photographers are familiar with Eyefi's Wi-Fi SD cards, which wirelessly replaces the need to transfer photos and video from digital cameras by either pulling standard SD cards out of their slots or connecting the cameras to a computer with a cable. Wi-Fi transfer of photos and videos has become so popular, in fact, that many new digital cameras are coming with Wi-Fi built in. So what do you do if you're Eyefi? You embrace change and make your product all about creating one app and one cloud service to instantly store and share your photography.
The company's free Eyefi Mobi app now works with more than 50 Wi-Fi cameras, with more being added almost every day. Take a photo or shoot a video with one of those cameras, with any other camera equipped with an Eyefi card, or with your iPhone or iPad, and now the app will push them immediately to Eyefi Cloud.
The aim of the Eyefi Cloud service is to create one inexpensive place to store and share your photos and videos. For $4.99 per month or $49.99 per year, a subscription to Eyefi cloud lets photographers store unlimited photos and up to 300 videos per month with a maximum length of 15 minutes per video.
Eyefi takes your original resolution photos and videos and moves them to the cloud in the same format, so whether your photo or video is coming from a GoPro or your iPhone 6s, it remains in the same high quality. Once in Eyefi Cloud, all of your images are in one huge collection, organized by date and time. The images are analyzed automatically, then classified and indexed by location, device, lens, aperture, speed and up to 10 categories and 80 sub-categories.
The company's apps and services now work so that you have an automatic backup both to the cloud and to your local devices. If you have a Mac or PC running the Eyefi Mobi app, it can be configured to locally archive any image that is transferred to the cloud.
Viewing your imagery is pretty cool, too. Eyefi Cloud optimizes the presentation of your images for every device. On iPhones and iPads, the images are stored in a local and synchronized database that you can view even when the device isn't connected to the Internet. Want to see how you can share your photos and videos with friends? Eyefi CEO Matt DiMaria made a recent trip to Italy available for your viewing pleasure, and you can see just how fast everything loads. If you add something to a specific shared set of images, those who have been given access to view them are automatically notified.
Eyefi Cloud looks like a great solution that can round up all of your photos and videos from all of your cameras, back them up, and make them available for sharing or editing all with one app. If you have a Wi-Fi camera already, just download the app and you can make an in-app purchase to subscribe to Eyefi Cloud. For cameras with SD slots, the Eyefi MobiPro SD cards are available for $89.95 (32GB) or $67.47 (16GB), including a one year subscription to Eyefi Cloud (affiliate links).